Graphic Guidelines

Present the visual integration rules for L’Identité Numérique La Poste within partner user journeys.

👉 Compliance with these rules guarantees:

• a consistent user experience
• better user understanding
• optimized conversion rates
• a coherent trust image

When a user uses LINLP, they must immediately understand:

• that they are using the official L’Identité Numérique La Poste solution
• that they will be redirected to a secure journey
• that they will validate the request on their smartphone

👉 Visual consistency is therefore essential.

Official package:

• Official LINLP Graphic Kit (ZIP)
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The “Use L’Identité Numérique” button creates the link between your service and the login steps with L’Identité Numérique. It always redirects to the L’Identité Numérique La Poste identification screen. Official buttons should always be used as a priority.

Recommended labels:

• Use L’Identité Numérique La Poste
• Sign in with L’Identité Numérique La Poste

Shape Variants In a context where a partner brand guideline uses a well-defined button style, the button appearance may be adapted at several levels:

• border radius
• height
• width

Vocabulary Variant In a context where the use of L’Identité Numérique is already specified (example: a sentence such as “Identify yourself using one of the following methods”), the button label may be simplified to “L’Identité Numérique”

Button Sizes There are 3 sizes for the “Use L’Identité Numérique” button. Each size follows precise dimensions between elements. All buttons include a “Discover L’Identité Numérique” link.

For accessibility reasons, we recommend using:

• Small from 320px
• Medium from 414px
• Large from 1024px

The “Discover L’Identité Numérique” link must always be placed below the “Use L’Identité Numérique” button. The link always redirects to the L’Identité Numérique homepage:

www.lidentitenumerique.laposte.fr

It must open in a new tab so users are not taken out of your journey.

Its purpose is to guide users who do not yet have a digital identity toward discovering the solution and accessing the account creation process.

Several button states exist for the L’Identité Numérique button:

It is forbidden to modify the visual representation of the L’Identité Numérique button:

For:

• marketing campaigns
• custom integrations

👉 Contact the LINLP team.

• Use official assets
• Respect the brand
• Optimize button visibility
• Reassure users
• Improve conversion

👉 Technical integration:

Prerequisites